Context
This personal project is an advertising campaign for Blue. This campaign aims to promote
their unlimited internet packages. In order to adapt to its customers, the telecomunication brand "Bleu" needed to set up a billboard advertising campaign to inform its target customers about the possibility of accessing unlimited high-speed internet at unbeatable prices.
Problem
The problem here was to understand the codes used by the target clientele, and transcribe them into the various advertising designs, to attract the customer's attention.
Solution
As the target audience is predominantly young people, contrasting colours were used, along with illustrations and photos representative of this community in their daily use of the internet (video games, streaming, call). Add to this a clear and direct message, and you get a billboard campaign that stands out from the crowd and attracts
attention at first glance.
Using humour to convince
This community has no shortage of mishaps when it comes to using the internet in their daily lives. These situations have been taken up with a sense of humour, and those involved are sure to identify themselves with them.
THANKS FOR WATCHING
